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How Hospitality Brands Can Double Email Revenue
Email marketing delivers $36-42 per dollar spent in 2026 — the highest ROI of any channel. But reported open rates (41.2%) are inflated 2x by Apple Mail Privacy Protection. For hospitality businesses, the strategy that works is "less but better."
Stop Trusting Open Rates
Apple MPP inflates opens by 2x. Track click-to-open rate (13.8%) instead — it's the only major metric not corrupted. Brands that switched report 23% higher email-attributed revenue.
Automated Flows Drive Revenue
Triggered emails drive 47% of email revenue from just 8% of send volume. Welcome emails have 82% open rates. Abandoned cart emails convert 4.6% of abandoned carts.
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Need help implementing these tactics for your hospitality business? VRNN Technologies has you covered. Reach out today.