VRNN
Email Marketing for E-commerce Businesses
Email marketing delivers $36-42 per dollar spent in 2026 — the highest ROI of any channel. But reported open rates (41.2%) are inflated 2x by Apple Mail Privacy Protection. For e-commerce businesses, the strategy that works is "less but better."
Stop Trusting Open Rates
Apple MPP inflates opens by 2x. Track click-to-open rate (13.8%) instead — it's the only major metric not corrupted. Brands that switched report 23% higher email-attributed revenue.
Automated Flows Drive Revenue
Triggered emails drive 47% of email revenue from just 8% of send volume. Welcome emails have 82% open rates. Abandoned cart emails convert 4.6% of abandoned carts.
Your email list is the one marketing asset no platform can take away from you.
Ready to grow your e-commerce business with modern marketing? VRNN Technologies can help. Contact us today.